Mystic Monk Coffee SWOT Analysis Case Study Example | Topics and Well Written Essays - 1000 words

Mystic Monk Coffee SWOT Analysis - Case Study Example The vision of the company was declared to be: â€Å"acquiring a large parcel of land - a new Mount Carmel – and building a monastery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage† (Turnipseed 2011, 237). While this vision clearly defines the goal of the monastery for the next year or several years, it needs some improvement as it sounds more like a strategic plan than a vision statement. In order to achieve the above listed strategic objectives, the monastery needs to have an appropriate strategy and business model. At the present moment, the monastery does not have clearly identified strategy. Current business model is based on the sales of roasted coffee beans to Catholic visitors, wholesale shops, and churches. The monastery purchases fair trade Arabica beans at $2,99, roasts it, packages, and resells at $9,95 per 12-ounce bag. The sales are carried out mainly online, via the corporate website of the monastery. If customer purchase three coffee bags or more, they are granted free shipping service. Also, there exists a â€Å"coffee club†, whereas customers are offered to a monthly delivery of one to six bags of preselected coffee (Turnipseed 2011, 237). All these elements make up the current business model of the Wyoming Monastery Coffee business operations. Before recommending any improvements on the strategy and business model, it is necessary to analyze t he key internal strengths and weaknesses of the monastery and evaluate major threat and opportunities. The first initial strategic option was to consider Mystery Monk Coffee operations as a potential source for funding the project. For implementing this strategy it is necessary to produce a calculation of the monastery’s production capability.