Target Marketing for Agrium Inc Essay Example | Topics and Well Written Essays - 250 words - 19

Target Marketing for Agrium Inc - Essay Example Agrium has approximately 500 retail units in South America and the United States of America and they operate under the brand names of Crop Production Services, West Farm Services and Agroservicios Pampeanos SA (Agrium, 2012). The retail units deal directly with farmers in selling its agricultural nutrients and specialty fertilizers. Its affiliate, the Crop Production Services has the vision to be a leader in the production of agricultural inputs in all segments of its market and in doing this; it has embarked on a policy to retain talented employees in its services so as to provide high-quality services to its customers. The organization seeks to build its brand name by assisting college students to achieve higher education by paying their fees.  Through its wholesale unit, the company provides nitrogen and phosphate fertilizers to retailers who in turn sell these products to farmers. The wholesale unit, in achieving its targets, treats its customers as partners in the business and it does this through honesty and integrity in dealing with them. The company has a distribution network of over 100 supplied by thirteen production unit and these results into the timely supply of the products to their customers. The company has initiated technological devices such as Ag Tracker and loading hours to enable customers to access critical product information and operating hours of various plants of the organization.  The advanced technological unit produces specialty fertilizers and focuses on environmental sustainability (Agrium, 2012). This unit targets consumers, agricultural and horticulture market and organizations engaging in sports such as golf, due to the profession turf. In achieving its objective, the company markets and sells its products through distributors in the United States of America and Canada.